The latest statistics predict that the number of smartphone users in the world will hit the two billion mark in the year 2016. Retail E-Commerce Sales in the year 2015 hit the $1 trillion mark. These two statistics will show a clear business potential to the smart business owner. The future of online sales can be said to lie in the hands of the smartphone user. With more and more people turning to their mobile devices to research and discuss products and services and ultimately buy them, businesses are turning to mobile apps to sell their products and services. This is where mobile analytics comes into the picture.
Mobile analytics helps businesses see the trends and analyse the engagement and conversion levels of their users. Our mobile analytics services can help you understand your customers better. You can then use this data to make decisions that result in better user experiences that result in even higher conversion rates across all mobile devices.
Some of the benefits of our mobile analytics solutions are the following:
- Create a winning sales strategy online based on the behaviour of your customers
- Know which mobile tools you must invest in to create greater conversions
- Know how to improve the user experience
- Increase your business revenue by increasing the sales of apps or the sales through apps which will happen when the user experience improves
- Analyse the effectiveness of campaigns conducted over mobile apps
- A systematic and thorough weekly and monthly performance chart that shows you exactly how your mobile app is performing
Our team of digital analysts uses the latest tools and techniques to give you mobile analytics that are insightful and actionable.
Our mobile analytics team takes a multipronged approach, including:
- A systematic audit of your app
- Identification of KPIs
- Defining technical parameters
- Event based tagging
- Configuration of analytics tools
- Identification of opportunities for optimization
- Test code placement
- Content creation if needed
- A/B testing
- Performance of tests and results
Our team specializes in testing solutions, web analytics and mobile analytics. Our combination of analytics and optimization skills results in a comprehensive mobile analytics process for your app that will help you redefine it and take it to new levels.